![]() For example, Lindsay Dougherty, director of marketing for Skedaddle, says that they often work directly with events and destinations that have those transportation needs, such as music festivals or ski resorts, and cross-promote it with their own database of users who happen to skew younger and tend to be in or a few years removed from college. This type of service is driven by and marketed heavily to Millennials. Most people who are using Uber never were our customers, but they’ve introduced a type of our service to a new generation of people.” They are really catering to Millennials and creating events for them, not unlike what Uber is doing. We’re all just trying to find new avenues of revenue for our vans, buses, or minibuses. ![]() “It’s a win-win situation because we’re looking for new niches and opportunities, and Skedaddle is obviously looking to grow their business. He says that he started working with Skedaddle roughly six months ago after he read an article about the Boston-based company. “January is usually the slowest month for buses, and that was a great two-day event that generated a lot of income that we wouldn’t have otherwise had,” says Jeff Nyikos, president of Leros. Leros Point to Point was one of several companies that sent buses to D.C. With crowdsourcing sites, a single person can propose a trip, which is then shared publicly with all local users through the site, and if enough riders sign on, the trip is booked through a charter or bus company. But it is a newer concept for our industry: Traditionally, an entire bus is booked for a single group, and a point person signs the contact to be responsible for filling the bus and collecting money. This type of service isn’t new Greyhound uses the single-seat paradigm. ![]() Websites and social media quickly spread the word and drove demand. One of the many reasons for the event’s success-funny pink hats and fiery celebrity speeches aside-was the extreme ease of getting transportation to D.C.: Using bus crowdsourcing companies like Rally and Skedaddle, attendees were able to purchase a single seat or join with a few friends for a handful of seats rather than dealing with renting a private bus, relying on public transportation like Amtrak or Metro, or driving their own vehicles to the already overwhelmed city (although some did all of the above). The event, billed as the Million Women March, was noteworthy in that it was a convergence of so many different people, mostly women, from all walks of life and political persuasion for a common cause. BY SUSAN ROSE In January, more than one million people-and millions more at nationwide protests-descended upon the nation’s capital to protest the first full day of President Donald Trump’s presidency.
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